Bear & Bold
We are Bear & Bold
We’re a surf and skate apparel brand born in North County San Diego—raised on reef breaks, backyard ramps, and endless summer days. We are a brand made by locals, for locals.
We grew up bombing hills, chasing swell, and living for that golden-hour glow that only SD can deliver. Our gear is designed to keep up—whether you're shredding at the park, paddling out at Blacks, or just cruising the boardwalk with your crew.
At our core, we’re about community, creativity, and keeping it real. We don’t follow trends—we rep the lifestyle that raised us. Every piece we drop is a nod to the neighborhoods we love, the beaches we call home, and the gritty, laid-back energy that makes San Diego one of a kind.
Whether you’re new to the lifestyle or been a day one, if you’ve got sand in your shoes, sunburn on your nose, and a board under your arm—you’re one of us.
This is more than apparel. This is local culture, stitched and printed.
Stay salty. Stay rolling. Welcome to the crew.
Local Partnership
At Bear and Bold, we’re all about supporting our local community. We offer bulk custom apparel for businesses, teams, and organizations looking to elevate their branding with high-quality, coastal-inspired gear. Whether you’re a local coffee shop, surf school, brewery, or boutique, we can help you create custom merchandise or staff uniforms that align with your vibe.
We collaborate closely with partners to develop custom designs, select the right fits and fabrics, and deliver apparel that feels just as good as it looks. Our team handles everything from design to production, making the process smooth and stress-free.
Contact
Please contact us for specialized orders or any other inquiries.